Competitor watch · ranked moves

Know what competitors charge.
Know what to do next.

MarginShield watches your market, ranks the price moves that matter, and tells you whether to match, hold, bundle, promote, or walk away — and proves it won't cost you margin.

Start free See how it works

Free forever plan · 5-minute setup · Australian-built

Market move · 14 min ago

Pool shop · AU

Competitor move

“Bunnings just undercut you on pool salt.”

Pool Salt 20kg

Bunnings $10.90 · You $12.99 · gap $2.09

MarginShield scan complete

4 signals

Watchtower · Evidence

Bunnings dropped Pool Salt 20kg to $10.90 — seen 14 min ago, confidence 93%.
Matching $10.90 one-for-one drops margin to 13.5% — under your 22.0% floor.
Safe floor price is $12.11 — anything below breaches margin.
2-for-$22.00 bundle with test strips holds basket margin at 30.9%.

MarginShield recommendation

Bundle

Bundle deal

2-for-$22.00

Basket margin

30.9%

Margin floor

22.0%

Vs one-for-one match

13.5%

+ test stripsmargin-safewon't match below $12.11trace · 4 sources

Today · ranked move

One platform. The whole margin ladder.

Built for everyone who touches the price tag.

MarginShield is one tenant, one truth, and five jobs to do. Pick yours.

Pick the role that's closest to yours

For Store

Counter-side decisions, in seconds, with the rebate intact.

A customer pulls out a phone and shows JB Hi-Fi's price. You have 60 seconds before they walk. MarginShield tells you exactly how far you can move — and which attach turns a margin breach back into a basket win.

Decision Desk · counter view

live

Sub-2-second recommendation. Voice-confirmed prices. Approval baked in.

Move within range
Live safe-discount floor by SKU
Attach to recover
Bundle suggestions that protect basket margin
One-tap approval
Manager sign-off on the same screen

The What-If demo

Play with a real decision. Watch the margin move live.

This isn’t a video. The deterministic pricing engine runs in your browser against a real AU electronics catalog. Pick a scenario; the basket margin, recommendation, and approval flag recompute.

Scenario

Counter + bundle warranty

Partial match

Counter at $2,329 with wall-mount + 5-yr care plan attached.

Basket margin

32.5%

Counter price

$2,329

Walk-away risk

High

Margin $

$963

Safe floor

$2,226

Approval

Inside policy

Basket margin is 32.5%; make a controlled counter-offer rather than overmatching.

Calculation trace

Sell (basket)$2,967
Cost− $2,149
Fees (payments)− $28
Supplier rebate+ $83
Funding / commission+ $90
Margin$963 · 32.5%

Evidence chips

floor 18%rebate $83funding $35Voice best-price check confirmed movement on exact model.12 observed best-price checks suggest 9.0% movement.

How MarginShield works

Seven modules. One source of margin truth.

Start with whichever module solves today’s pain. The others slot in without re-integration — same tenant, same trace, same engine.

Module 01

Market Intelligence

Watchtower for competitor moves.

Voice fallback for verified best-price
Priority lines re-read about every 4 hours, the rest about daily
Stock + promo signals attached to every observation

Watchtower

JB Hi-Fi · $2,169 best-price · voice ✓
Good Guys · $1,749 promo · web
Appliance Central · $1,139 · low stock

Module 02

Margin Engine

Deterministic true-margin math.

Invoice + landed + rebate + funding in one trace
Per-SKU safe-discount floor, computed live
Pure function — same answer client + server

Margin trace

sell $2,329
− cost $1,916 / + rebate $83 / + funding $35
margin $498 · 21.4% · floor 18% ✓

Module 03

Decision Desk

Counter-side decisions in seconds.

Single screen: signal + scan + recommendation
Manager-approval routed by policy
Every decision recorded in the register

Decision

Counter $2,329 · bundle warranty
Walk-away risk: low
Auto-approve

Module 04

Quote Builder

Model the whole basket before you commit.

Multi-line baskets, priced line by line
Basket margin computed line by line
Below-floor lines flagged live, on screen

Quote Builder

TV X9 + wall-mount + care plan
Basket margin 21.4% · floor 18% ✓
2 lines · $2,731 · inside policy

Module 06

Governance & Audit

Decisions are evidence, not opinions.

Immutable append-only decision register
Calculation trace pinned to every override
Role-based approval chains

Decision register

12:04 · approve · X9 @ $2,329
11:52 · override · floor breach · MgrK
11:31 · auto-decline · X9 @ $2,169

Module 07

Co-pilot

AI explains. Code calculates.

Ask in plain English; get a margin-safe answer
Citations to source rows, never hallucinated math
Drafts deal memos, never approves a deal

Co-pilot

“What's safe to do on the X9?”
→ counter $2,329, attach warranty.
Confidence high. 7 sources.

Trust by construction

Built so the audit is the easy part.

Calculation trace

Every margin number sources to invoice + rebate + funding + attach. Nothing is rolled up without showing how. Auditor-ready out of the box.

AI explains, code calculates

The pricing engine is pure deterministic TypeScript. AI surfaces evidence and drafts language — it never gets to move the margin number itself.

Decision register

Every approve, override, and decline lands in an immutable append-only ledger with the calc trace pinned. Reconstruct any decision in seconds.

Multi-tenant by construction

Every tenant's catalog, costs, and decisions are isolated by default — your data stays in your tenant. Buying-group clean-room aggregation (members share signal, never each other's retail prices) is on the enterprise roadmap.